B2B Marketing - Interview with Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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Startup Marketing Consultant Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other realities about modern B2B advertising and marketing. We discuss just how the purchasing trip is now entirely fragmented as well as the manner in which neighborhood building can aid marketing experts retake contr

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Startup Marketing Consultant Mark Donnigan

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and other truths about contemporary B2B advertising. We discuss just how the buying trip is now totally fragmented and the manner in which area structure can help online marketers take back control of the exploration as well a

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Mark Donnigan has 20 years of experience as a marketing and business leader building startup, emerging, and growth-stage companies that have been backed by some of the largest venture capital firms in the valley.

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About

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